Origen is a new restaurant in Caracas that offers an innovative gastronomic experience with three types of cuisine: Italian, Japanese, and Mexican, all in one place. It presents itself as the perfect spot for any time of day, whether it’s breakfast, lunch, dinner, or just a snack or coffee.
My aim in this project was to create a visual identity that reflected the essence of the restaurant, its versatile culinary offerings, and its unique concept in the city. I sought an image that combined elegance with a casual touch, suitable for any occasion.
The result is a visual identity that wraps Origen’s culinary offerings in a design that challenges the stereotypes of each cuisine, inviting customers to enjoy a unique and versatile dining experience.
