Turquoise Beachwear is a fashion brand originating from the Dominican Republic, dedicated to promoting the creativity of Venezuelan designers through swimsuits that make women feel comfortable, sexy, and stylish. In this project, my goal was to recreate its visual identity, reflecting the elegance of the Caribbean while keeping the swimsuits as the focal point.
The new identity features a sober color palette that includes sand and turquoise tones, complemented by black, conveying a sense of sophistication. While the visual identity is elegant and understated, the vibrant prints and colors of the swimsuits bring the Caribbean flair that defines the brand. By utilizing natural and sustainable materials in its stationery, a balance is created between elegance and the warmth of the Caribbean environment.
The result is a visual identity that combines elegance with the warmth of the Caribbean, highlighting the individuality of each customer and reflecting the brand's commitment to sustainable practices.
